تعليم اللغه الانجليزيه من خلال اكسترا؟؟
العلامات التجارية
شاهد واسمع
BBC Xtra English Tuesday 15th August 2006
أنقر هنا للاستماع إلى الكلمات
حلقات سابقة من البرنامج:
العلامات التجارية
أسواق المال في بريطانيا
سؤال وجواب
المظاهرات
تشديد الاجراءات الامنية
إحباط مخطط
التلاعب بالصور
حلقات سابقة
Pick a number 1 Pick a number 2 Pick a number 3 Pick a number 4 Pick a number 5 Pick a number 6 Pick a number 7 Pick a number 8 Pick a number 9 Pick a number 10 Pick a number 11 Pick a number 12 Pick a number 13 Pick a number 14 Pick a number 15 Pick a number 16 Pick a number 17 Pick a number 19 Pick a number 18 Pick a number 20 Pick a number 21 Pick a number 22 Pick a number 23 Pick a number 24 Pick a number 25 Q and A 1 Q and A 2 Q and A 3 Q and A 4 Q and A 5 Q and A 6 Q and A 7 Q and A 8 Q and A 9 Q and A 10 Q and A 11 Q and A 12 Q and A 13 Q and A 14 Q and A 15 Q and A 16
اختبر معلوماتك اليوم
August 2006 quiz 2nd Feb 2006 13th Jan 2006 5th Jan 2006 3rd Jan 2006 19th Dec 2005 8th Dec 2005 5th Dec 2005 2nd Dec 2005 30th Nov 2005 28th Nov 2005 28th Oct 2005 26th Oct 2005 24th Oct 2005 25th Oct 2005 21st Oct 2005 16th Oct 2005 27th Oct 2005 14th Oct 2005 19th Oct 2005 20th Oct 2005 17th Oct 2005 22nd Oct 2005 15th Oct 2005 18th Oct 2005 12th Oct 2005 11th Oct 2005 10th Oct 2005 7th Sept 2005 8th Sept 2005 14th Sept 2005 26th Sept 2005 18th Sept 2005 6th Sept 2005 22nd Sept 2005 27th Sept 2005 30th August 2005 5th August 2005 23rd Sept 2005 11th August 2005 13th August 2005 15th Sept 2005 16th August 2005 24th Sept 2005 17th August 2005 20th Sept 2005 10th Sept 2005 10th August 2005 19th Sept 2005 15th August 2005 12th Sept 2005 16th Sept 2005 6th August 2005 23rd Oct 2005 17th Sept 2005 4th Sept 2005 8th August 2005 25th August 2005 23rd August 2005 31st August 2005 3rd Sept 2005 3rd August 2005 27th August 2005 28th Sept 2005 5th Sept 2005 23rd Sept 2005 29th Sept 2005 8th Oct 2005 13th Oct 2005 30th Sept 2005 21st Sept 2005 13th Sept 2005 2nd Sept 2005 21st August 2005 26th August 2005 3rd October 2005 9th Sept 2005 2nd Nov 2005 7th Nov 2005 3rd Nov 2005 1st Nov 2005 21st Nov 2005 22nd Nov 2005 20th Nov 2005 19 Nov 05 9th Oct 2005 29th August 2005 31st Oct 2005 29th Oct 2005 18th Nov 2005 16th Nov 2005 14th Nov 2005
أخبار أخرى
العلامات التجارية
أراء مستمعى!BBCe
تعّلم الإنجليزية من خلال الأغانى
| ما هي خدمة RSS؟
استمع إلى الكلمات في البرنامج ومرن نفسك على استخدامها في الفقرة أدناه
Welcome to BBC Xtra English.
Today John and Somaya talk about brand names which have become part of the English language.
The internet search engine "Google" has become so widely used, the brand name has entered the Oxford English Dictionary as a noun.
Sometimes the word is also used as a verb - 'to google'. For example, 'I googled it, and found out lots of background information'.
The Metro newspaper in the UK reports that 'Google', the company wants to ban the use of the brand name as a verb.
It says that lawyers have sent stern letters to the media - newspapers, television and radio stations warning that they should use the Google company name correctly.
They say that if the word 'Google' becomes a verb, the commercial value of the brand name becomes lost.
There are other examples of brand names becoming the standard word used to describe an item.
In the UK, Hoover is a well established brand of vacuum cleaner. The company name Hoover has become the most commonly used word to describe a vaccum cleaner in everyday speech.
Sellotape is another company name which is used to describe adhesive tape.
And Jacuzzi a company which produces hot tubs with bubbles has a whole website explaining how its brand name should be used.
John says that many companies threaten legal action if their brand names are used incorrectly.
They are protective of their brand identity. Some companies ask the public to email them if they see examples of their brand names being used incorrectly.
Which brand names in Arabic have entered the dictionary? Do you think brand names should be used carefully?
